Can passive installations tell a story?
In the summer of 2018, the Gardner Museum’s Young Patron Circle hosted their annual summer art party, SMASH. Partnering with GBC and Aldo, my team and I were tasked with producing a passive video installation exhibiting Aldo’s Summer 2018 collection.
Using existing assets, we built kaleidoscopic portals into the world of Aldo. Each mesmerizing pattern was constructed from the fashion brand’s latest arrivals, from shoes to accessories. Revelers immersed themselves in the infinite tessellations as they revealed shapes, colours, and patterns of the season throughout the evening.